In-store retail media · Orlando · Cocoa Beach · Miami
iTouch Digital Media builds advertising networks inside supermarkets, pharmacies and retail stores. Branded shopping carts, shelf screens, checkout screens, in-store audio and print, all reaching shoppers at the moment they choose. We run the largest in-store media network in Trinidad and Tobago, and our first Florida locations are live.
The Florida rollout
We build a market properly before we move to the next one. Orlando is live and growing now, which means an advertiser booking today gets first position in a network that is still filling up.
Phase 01 · Live
Installed and running. New locations being added through the metro area.
Phase 02 · Next
The Space Coast, an hour east, with steady resident and visitor traffic.
Phase 03 · Planned
South Florida completes the state footprint and a three market buy.
Two ways in
Reach shoppers inside the store, in the last few metres before they decide, not on a screen they are scrolling past on the way there.
Your floor already has the traffic. We put the investment in, install it and keep it running, so that space starts earning for you without costing you anything.
Locations
No guessing what you are buying. Each store in the network has a page listing its screens, its monthly plays, its shopper count, its busiest days and its rate. Pick the locations that fit your brand and book those.
Site 01 · Live
5111 W Colonial Dr, Orlando, FL 32808
West Orlando / Pine Hills
Site 02 · Now booking
7600 University Blvd, Winter Park, FL 32792
Winter Park / Goldenrod
Site 03 · Now booking
3000 Old Winter Garden Rd, Orlando, FL 32805
West Orlando / Washington Shores
Site 04 · Now booking
78 S Orlando Ave, Cocoa Beach, FL 32931
Cocoa Beach / A1A
The placements
A shopper takes a cart, walks the aisles, stops at a shelf, and waits to pay. Each moment is a different kind of attention. Take one placement, or own the whole route through the store.
Entrance to exit · travels with the shopper
The shopping cart becomes a moving billboard. Each cart carries your logo, colours and message from the door to the checkout, through every aisle in between, on every trip that cart makes that day.
Mid store · the aisle
HD digital screens along the aisles, rotating campaigns while shoppers are still deciding what goes in the basket. This is where category competition is fought. You are talking to someone standing in your section, right now.
Point of decision · the shelf edge
A 6 inch digital screen mounted on the shelf itself, level with your product. It is the last message a shopper sees before their hand moves, the closest you can get to the decision without standing there yourself.
Point of payment · the checkout counter
Digital screens at eye level on the checkout counters. The queue is the only part of the trip where a customer stands still with nothing to do, and your ad is the thing directly in front of them.
Checkout zone · full takeover
The checkout screen plus the physical branding that surrounds it. Instead of sharing the counter, the whole zone becomes yours. Graphics, colour and message wrapping the screen a waiting queue is already watching.
Outside the aisle · wider placements
Digital screens positioned outside the standard supermarket run, extending the network into other venues and high traffic spaces where the same shoppers spend their time.
Fixed placement · printed
Printed posters in fixed, high visibility positions around the store. Always on, never in rotation, and seen by every shopper who passes that spot.
Everywhere in the store · audio
In-store audio advertising. Your message plays through the store sound system and reaches every shopper on the floor, including the ones who never pass a screen. Audio works where sight lines do not.
For advertisers
Most advertising reaches people who might shop later. In-store media reaches people who are shopping now, holding a basket, standing in front of the category. It is the shortest distance between a message and a purchase, and in Orlando it is open.
Campaigns are bought by location and format, so a regional brand can take the five stores that matter instead of paying for a whole metro.
Request availability and ratesHow a campaign runs
For store owners
If you run a supermarket, pharmacy or retail store in Orlando, Cocoa Beach or Miami, we put the capital in. The screens, the carts, the mounts, the installation and the upkeep are all bought and maintained at our cost. You spend nothing, and you give up none of your selling space.
What you get back is a floor that earns for you every month, plus screen time set aside for your own weekly specials, running on the same screens. Your space working for you, with none of the effort.
Talk about my locationHow partnering works
Track record
We spent seven years building and running this network in Trinidad and Tobago, through every format, every kind of retailer, and campaigns for everyone from global FMCG to national banks. Florida gets a system that has already been proven at scale.
A selection of brands that have run on the iTouch network
Retail chains carrying the network in Trinidad and Tobago
Contact
Buying advertising or offering a location, either way start here and we will come back with something specific. If we are the wrong fit for what you are doing, we will say so.
